So I am going to try to explain what an app is. Therefore, we should recognize that not everyone will know the word “app” at this point. If the word were utterly commonplace like “dog” or “cat” it wouldn’t have been singled out. That’s because being named word of the year also implies that the word is newly prominent. However, just because the use of a word is growing, we shouldn’t assume that everyone knows it - yet. Being named word of year signifies that a term is trendy and growing in popularity. In January 2011, the American Dialect Society named “app” the word of the year for 2010. But the general population may still consider words such as “app” to be unintelligible lingo. That lesson is: we sometimes throw about the latest tech words that we assume others will know, because we spend much time online and dealing with technology and the words are common to us. It was a perfect reminder of a lesson I know to be true and often preach, but in this case didn’t live up to. Talk about a reality check! It was like getting a bucket of cold water in my face. Afterward, someone approached me and said, “I enjoyed your talk … but, can you please explain, what is an ‘app’?” Recently I spoke at an event and used the word “app” in my remarks.
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